Behind OTT’s next hit: how algorithms are replacing star power

Streaming platforms are proving that great storytelling—not star power—drives success. AI-powered recommendations, personalization and smarter discovery are helping small-budget, culturally rooted shows find their audiences.

As content libraries grow larger and more fragmented, the focus is shifting from simply pushing popular titles to improving discoverability. The change is helping smaller, regional and niche shows re…

Originally published by Livemint. Read the full article →