Breaking borders: Non-diaspora audiences from Saudi to Indonesia are getting hooked to Indian video, audio content
Indian audio and video content is breaking out of traditional diaspora markets. Saudi Arabia, Egypt, the Philippines, and parts of Africa are now key export destinations, driven by cultural alignment, not just expats.
The News Flicker
Indian audio and video content is breaking out of traditional diaspora markets. Saudi Arabia, Egypt, the Philippines, and parts of Africa are now key export destinations, driven by cultural alignment, not just expats.
Saudi Arabia, Egypt and the Philippines are among the countries where Indian content is popular, according to the Content Trends Report launched recently at the Content India Summit 2026, organized b…
Originally published by Livemint. Read the full article →
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