Global ad networks step up influencer marketing push in India

Major advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to meet advertiser demand for measurable results from creator campaigns. This shift aims to bring structure and clear perfor…

Mumbai: Global advertising agency networks are stepping up competition in Indias influencer marketing market, scaling data-led capabilities as advertisers, particularly in fashion, beauty, and FMCG, …

Originally published by The Times of India. Read the full article →