How OTT platforms are pairing ads with emotions amid clutter

Streaming platforms are shifting to contextual advertising, recognizing its importance for engagement. Advertisers align their strategies with viewer emotions and behaviors, leading to targeted ad placements 

The awareness around contextual placement has grown significantly over the past two to three years in India. Earlier, platforms focused on scale and the eyeballs they could get on an ad, but now the …

Originally published by Livemint. Read the full article →