India has 500 million gamers. Advertisers are still figuring out how to reach them

India boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Connectivity and device costs are no longer barriers. Players prefer free games supported by ads, a trend advertisers are in…

India's gaming numbers are hard to ignore: roughly 517 million gamers, or nearly one in five of the global player base. This is a market that grew 43.9% in a single year to reach $2.79 billion in 202…

Originally published by The Times of India. Read the full article →