India looks to build global brands around yoga
Many Indians see yoga as a way of life rather than a consumer activity, posing a challenge for companies seeking to build brands around the wellness phenomenon.
The News Flicker
Many Indians see yoga as a way of life rather than a consumer activity, posing a challenge for companies seeking to build brands around the wellness phenomenon.
A lot of people come here for teacher training and those also become our customers. They also find us when they go back. They want to buy (from) us again. That gives us good exposure and also a globa…
Originally published by CNA. Read the full article →
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