India1 min read

India's film industry debates ideal window: How long should movies stay in cinemas?

Negotiations among Indian film stakeholders are underway to establish a standard theatrical window. While some favour a uniform approach, others advocate flexibility based on individual film performance and market dynamics.

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The News Flicker
India's film industry debates ideal window: How long should movies stay in cinemas?

Negotiations among Indian film stakeholders are underway to establish a standard theatrical window. While some favour a uniform approach, others advocate flexibility based on individual film performance and market dynamics.

Stakeholders across Indias film business are even discussing whether a standard gap between a films release and its streaming debut would work for movies across languages. Universal Pictures set a p…

Originally published by Livemint. Read the full article →

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