Under-30s now drive 57% of Hindi box office, forcing a strategy shift

While studios lean heavily into viral trends and youth-focused pricing to win over Gen Z, the shrinking pool of broad family entertainers leaves a gap in smaller markets.

Bhuvanesh Mendiratta, managing director of Miraj Entertainment Ltd, said, The 15-30 audience today drives opening weekends, books in advance, generates social buzz, and essentially sets the opening w…

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