Why Hollywood tentpole films lead the business of premium screens in India
Premium formats like Imax and 4DX in India primarily draw business from Hollywood tentpole films, with local titles contributing minimally. Although audiences are embracing local films in these formats, high ticket prices and operational costs pose challenges…
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Premium formats like Imax and 4DX in India primarily draw business from Hollywood tentpole films, with local titles contributing minimally. Although audiences are embracing local films in these formats, high ticket prices and operational costs pose challenges…
Large, premium-format screens, such as Imax and 4DX, continue to see the majority of their business from tentpole Hollywood films rather than local titles in India. With Christopher Nolans upcoming f…
Originally published by Livemint. Read the full article →
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