Yash Raj Films makes strategic investment in Rusk Media
Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels
The News Flicker
Under the partnership, YRF will oversee the creative direction of original animation and vertical micro-drama IP, while Rusk Media will produce and distribute the content through its proprietary Alright! TV platform and global digital channels
Leading film production studio, Yash Raj Films (YRF) announced a strategic investment in Rusk Media, which specialises in original vertical storytelling IPs for Gen Z and Gen Alpha audiences. The in…
Originally published by BusinessLine. Read the full article →
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